Billboard advertising is one of the most powerful tools for reaching a diverse and large audience. In Philadelphia, with a population nearing 1.6 million people and a steady influx of commuters and tourists, billboards offer high visibility in key areas. High-traffic zones like I-95, I-76, and landmarks such as the Liberty Bell and Reading Terminal Market make billboards an ideal option for reaching both residents and visitors.

From Center City to the busy highways and famous attractions, Philadelphia provides numerous locations for billboard advertising, whether you're targeting locals or daily commuters. Despite the growth of digital advertising, billboards remain a highly cost-effective option, especially in metropolitan environments like Philadelphia.

In this article, we cover the costs associated with billboard advertising in Philadelphia, factors that influence pricing, and how you can utilize billboards to enhance your brand’s visibility.

To learn more about how billboard advertising can benefit your brand, check out our Billboard Advertising Services.

5 Factors Affecting Billboard Costs in Philadelphia

Several elements influence the cost of billboard advertising in Philadelphia, and understanding these factors can help businesses budget more effectively.

Costs of Billboard Advertising in Philadelphia

The cost of billboards in Philadelphia varies widely based on location, size, and type. Below is an overview of typical costs to help businesses plan their budgets.

In 2024, the cost of billboard advertising in Philadelphia varies based on location, size, and format. On average, traditional billboards range from $1,500 to $10,000 per 4-week period. Premium locations like Center City or along highways such as I-95 and I-76 can cost upwards of $5,000 to $10,000 for the same duration. In more suburban or less-trafficked areas, prices typically fall between $1,500 and $3,000 per 4 weeks.

Digital billboards are more flexible but come at a higher price. Costs in high-traffic areas range from $6,000 to $15,000 per 4-week period, while more moderate locations can range from $3,000 to $7,000.

Other options include:

• Mobile billboards: Cost between $1,000 and $3,500 per day, depending on the duration and route.

• Wallscapes: Large-format ads that can cost between $10,000 and $50,000 per 4-week period, depending on location and size.

Advertising Tax for Billboard Advertising

Along with the cost of renting billboard space, it's important to factor in Philadelphia’s 7% advertising tax, which applies to the sale of advertising space. The advertiser is responsible for this tax, which is collected by the billboard company at the time of transaction. This tax is added to your total cost, so make sure to include it in your budget planning. This tax also must be filed and paid monthly by the 15th for the previous month’s activity.

Types of Billboards Available in Philadelphia

Philadelphia offers a range of billboard types catering to various budgets and campaign goals. Below are the most common options:

Benefits of Billboard Advertising in Philadelphia

Despite the growth of digital advertising, billboards remain a highly cost-effective option, especially in metropolitan environments like Philadelphia. According to a 2019 Nielsen report, 71% of consumers often look at billboards while driving, and 58% of adults aged 18 and older have learned about an event or brand from an outdoor ad. Here are some reasons why:

How to Rent a Billboard in Philadelphia

Renting a billboard in Philadelphia involves choosing the right location, determining the type of billboard that fits your campaign, and setting a budget. Here are the steps involved:

Contact Good Kids: The first step in securing a billboard is reaching out to our team at Good Kids. As experts in outdoor advertising, we’ll help you navigate the complexities of the process, from identifying prime locations to managing costs. Our personalized approach ensures that your billboard campaign is tailored to your business needs.

Location Matters: High-traffic areas like I-95 or Center City ensure maximum visibility. For targeting suburban customers, consider areas like Manayunk, Chestnut Hill, or the Main Line.

Selecting the Billboard Type: Choose between static billboards for long-term campaigns or digital billboards for dynamic, rotating messages. For businesses that need flexibility, mobile billboards offer targeted reach across multiple neighborhoods.

Budgeting for Billboard Advertising: Expect to pay between $1,500 and $10,000 for traditional billboards depending on location and size. Digital billboards range from $3,000 to $15,000 per 4-week period. Design and production costs can add between $500 and $2,000 to your budget.

FAQs About Billboard Advertising in Philadelphia

Partner with Good Kids for Effective Billboard Advertising

When you choose Good Kids, we make the process of launching a successful billboard campaign simple and stress-free. It all starts with a call. During this conversation, we’ll dig into your specific goals, target audience, and budget. Our team will help you identify the key performance indicators (KPIs) that matter most, so we can measure your success together.

From there, we handle the heavy lifting. Using our extensive network, we’ll find the best billboard locations to match your audience, traffic, and cost requirements. Whether it’s a high-visibility spot in Center City or a strategic location targeting suburban commuters, we’ll negotiate the best rates and secure your billboard space.

Once everything is in place, our team will manage the implementation—getting your ad live and ensuring that your campaign runs smoothly. We don’t just stop there. Throughout the campaign, we’ll track the results and keep you informed on performance, making any necessary adjustments to maximize your impact.

Ready to take your brand to new heights? Book a call with us today, and let’s start building a billboard strategy that drives real results.

Get Seen with Billboard Advertising in Philadelphia

Philadelphia’s diverse landscape offers plenty of opportunities for billboard advertising, whether you’re targeting commuters along I-95 or tourists visiting the Liberty Bell. By placing your brand in the heart of the city, you can capture the attention of a broad audience at a competitive cost.

Ready to discuss your billboard options? Book a call with us today to discuss the best billboard strategy for your brand. If you're curious about how digital ads can complement your outdoor efforts, visit our Paid Media and Ad Services page for more information.