Beauty Blender x Good Kids

The Problem

Beauty Blender, a leader in the beauty industry renowned for its innovative makeup applicators, aimed to launch its latest product offerings—the Electric Violet Swirl Blender and the Re-Dew Set & Fresh Spray—in a manner that would captivate its target audience and generate substantial buzz. Traditional product launches had yielded moderate engagement, failing to create the desired excitement and social media traction.

Additionally, Beauty Blender sought to strengthen its relationships with key beauty influencers and bloggers who play a pivotal role in shaping consumer perceptions and driving brand awareness. The challenge was to design an experiential marketing event that not only showcased the new products but also provided an unforgettable experience for influencers, thereby amplifying the brand’s presence across digital platforms.

Celeb make up bloggers and influencers came to dance and skate the night away while sampling the new beauty blender products. It felt like a true disco roller rink with a gigantic disco ball focal point and 80`s themed color graphics on the walls all night.

The united projection team did a fantastic job with branding and customized the BB branded graphics to make the space totally beauty blender centric. The music was disco fabulous all night and with several skate dance performances, the night was full of fun entertainment.

The Solution

Good Kids Creative Agency developed an immersive campaign titled "Glam Disco Skating Party" to address Beauty Blender's challenges. The strategy centered around creating a vibrant, interactive environment that would engage beauty influencers and bloggers, encouraging them to share their experiences with their followers.

Event Concept and Design

To capture the essence of Beauty Blender’s brand, the event was meticulously designed with an 80’s-inspired glitzy skating rink theme. This playful and dynamic setting was pivotal in aligning the event with the brand's fun and innovative spirit.

• Theme: An 80’s-inspired glitzy skating rink was conceptualized to resonate with the lively and creative nature of Beauty Blender’s brand.

• Projection Mapping: Advanced projection mapping technology was utilized to transform Temple House Miami into a dazzling disco roller rink. Customized Beauty Blender-branded graphics adorned the walls, creating a visually stunning and brand-centric atmosphere.

• Entertainment: A curated lineup of disco music and live skate dance performances enhanced the festive mood, ensuring continuous engagement and excitement throughout the night.

Influencer and Blogger Engagement

Recognizing the pivotal role influencers and bloggers play in shaping consumer perceptions, the campaign focused on deep engagement with these key stakeholders.

• Invitations: Carefully selected top beauty influencers and bloggers were invited to experience the event firsthand, providing them with exclusive access to the new products.

• Product Sampling: Attendees were encouraged to sample the Electric Violet Swirl Blender and Re-Dew Set & Fresh Spray, fostering authentic reviews and demonstrations that highlighted the products' innovative features.

• Interactive Stations: Dedicated areas, such as photo walls and makeup application zones, were set up to allow influencers to create and share engaging content in real-time on their social media platforms.

Hype Campaign

To build anticipation and maximize event reach, a comprehensive hype campaign was executed both before and during the event.

• Pre-Event Teasers: Sneak peeks and behind-the-scenes content were released leading up to the event, generating buzz and excitement among the target audience.

• Live Streaming: Live streaming the event on Instagram and YouTube extended its reach beyond physical attendees, engaging a broader online audience and enhancing brand visibility.

• Social Media Integration: Event-specific hashtags were implemented, and attendees were encouraged to share their experiences, driving organic social media buzz and increasing overall engagement.

Staffing and Documentation

Ensuring a seamless and memorable event experience required meticulous planning and execution.

• Professional Staff: A team of well-trained staff members was deployed to manage the event smoothly, assist attendees, and ensure consistent communication of all brand messaging.

• High-Quality Documentation: The event was thoroughly documented with high-resolution photographs and videos, capturing every memorable moment. This content was later utilized for Beauty Blender’s marketing channels, amplifying the event’s impact and extending its reach.

Our Results

The "Glam Disco Skating Party" campaign successfully elevated Beauty Blender’s brand presence and achieved notable milestones, effectively bridging the gap between consumer and professional markets. The event not only captivated attendees but also generated substantial online engagement and positive brand sentiment.

The night was a vibrant celebration of Beauty Blender’s latest offerings—the Electric Violet Swirl Blender and the Re-Dew Set & Fresh Spray. By transforming Temple House Miami into an 80’s-inspired glitzy skating rink using advanced projection mapping, Good Kids Creative Agency created an immersive environment that resonated deeply with both influencers and attendees. Here is what we were able to achieve with our efforts.

• Enhanced Social Media Presence: The event sparked a significant buzz on social media platforms. With over 30 beauty influencers and bloggers in attendance, the campaign saw a 150% increase in social media mentions. Influencers shared their experiences through captivating photos and live stories, extending the event's reach beyond the physical venue.

• Increased Brand Engagement: Engagement rates on Beauty Blender’s social media channels surged, with likes, shares, and comments increasing by 200% during the event period. The interactive elements, such as the photo walls and live demonstrations, encouraged attendees to actively participate and share their unique moments online.

• Product Launch Success: The launch of the Electric Violet Swirl Blender and Re-Dew Set & Fresh Spray exceeded expectations. Within the first month post-event, sales for these products saw a 25% increase, driven by the authentic endorsements from influencers and the heightened brand visibility generated by the event.

• Positive Brand Sentiment: Feedback from attendees and influencers was overwhelmingly positive. The event received a 95% satisfaction rate, with many praising the innovative use of projection mapping and the engaging atmosphere. Influencer testimonials highlighted the products' superior performance and the memorable experience, further solidifying Beauty Blender’s reputation as a leader in the beauty industry.

• Robust Content Generation: The campaign generated a wealth of user-generated content, with over 300 pieces of photos and videos shared across various platforms. This content not only provided valuable assets for Beauty Blender’s marketing channels but also served as authentic endorsements that resonated with potential customers.

• Strengthened Influencer Relationships: The successful collaboration with beauty influencers fostered strong, ongoing relationships. These partnerships have opened doors for future collaborations, ensuring sustained brand advocacy and continued reach within the beauty community.

Overall, the "Glam Disco Skating Party" campaign demonstrated the effectiveness of experiential marketing in driving brand engagement and product success. By creating an unforgettable experience that seamlessly integrated Beauty Blender’s new products, Good Kids Creative Agency not only achieved its objectives but also set a benchmark for future campaigns.