Welcome to Good Kids - Your Data-Driven Digital Marketing Agency
The simple Good Kids marketing rulebook:
Data + Creativity = Results.
While this might just seem like a catchphrase, it’s one of our core fundamentals and at the heart of everything we do for your brand online.
We, the team at Good Kids, understand that data and creativity, work hand-in-hand and have used this simple formula throughout the course of our existence to help countless brands scale their marketing strategies.
Kat Von D.
“The Good Kids are Geniuses.“
Why Good Kids?
The question is; why not?
DON'T hire Good Kids if:
- You enjoy watching your marketing budget vanish into thin air without results
- Generic, forgettable campaigns make you feel warm and fuzzy inside
- You're allergic to data-driven strategies that actually work
- You prefer agencies that promise the moon but deliver a pebble
- Your idea of success is endless meetings about meetings
- You want the same cookie-cutter approach everyone else is using
HIRE Good Kids if:
- You want a strategy as unique as your brand (not your competitor's leftovers)
- You believe ROI should be more than just three pretty letters
- You're ready for campaigns that make your competition nervously google "how to pivot quickly"
- You want a team that treats your budget like their own (not like monopoly money)
- You crave brutal honesty wrapped in brilliant creativity
- You're serious about standing out in a sea of sameness
We’re Good Kids — We don’t do ordinary.
These people like us. You will too.
Our Digital Marketing Strategy Package
Social Media Advertising
Forget getting lost in the feed. We turn scrollers into stoppers, lurkers into leads, and followers into fanatics.
Our killer social media strategy doesn't just chase trends — it creates them. Whether we're crafting thumb-stopping content for the 'Gram or designing paid social media ads that actually convert, we speak the native language of every platform.
We turn social media from a money pit into a sales machine.
Content Marketing & Creation
If content is king, we're the ones who give it teeth. While everyone else is talking about spam update this, HCU that, manual penalties, etc., we're crafting engaging content that makes your audience stop, think, and click.
Blogs that people actually read. Articles that get shared (not just skimmed). Infographics that explain complex ideas without inducing comas. Videos that viewers watch to the end — imagine that!
We don't just fill space. We create content with purpose: climbing search rankings, sparking conversations, and turning casual browsers into loyal subjects of your brand kingdom.
Video Marketing
Our video marketing doesn't just capture attention — it demands it. While others create forgettable filler, we craft visual stories that convert scrollers into buyers and browsers into believers.
From YouTube deep-dives to Instagram Reels that actually sell, we deliver content that works across every platform. No corporate snooze-fests or awkward testimonials; just thumb-stopping visuals that viewers actually remember (and share).
PPC Management
Tired of watching your ad budget vanish into the digital void? Our PPC services turn money-burning campaigns into revenue engines.
We don't just launch PPC campaigns and hope — we engineer them for results. Our razor-sharp keyword targeting hunts down the searches that actually convert, while competitors waste cash on vanity terms.
From Google to Bing, we optimize until your cost-per-click makes your CFO smile. Every dollar works overtime, every impression counts.
So, how does this work?
At Good Kids, we don’t just create marketing campaigns—we create growth, ROI, and lasting connections between brands and their audiences.
Here's what you can expect by signing up with Good Kids:
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At Good Kids, we prioritize ROI-focused marketing, ensuring that every dollar spent is optimized for long-term growth. We understand that marketing needs to not only capture attention but also convert that attention into meaningful results. Our approach combines a deep understanding of the digital marketing strategy landscape with meticulous tracking and ongoing adjustments. We analyze your current marketing spend and identify areas where you can cut waste and scale effective tactics.
By integrating conversion rate optimization (CRO) and leveraging tools like Google Ads and Facebook Ads, we ensure that each campaign is positioned to generate high-quality leads, boost sales, and increase brand recognition. Our team continuously reviews data from PPC and SEO campaigns, adjusting for maximum ROI.
In our Mountain Dew Court Vision case study, we used targeted paid social campaigns to drive attendance and engagement for an event. The result? A 50% increase in foot traffic, demonstrating how a well-crafted digital strategy can directly impact ROI.
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At Good Kids, we recognize that every brand is different. Our digital marketing strategy is crafted to meet your specific needs, goals, and audience. We don’t use cookie-cutter approaches. We take the time to understand your business and market, creating a roadmap designed to resonate with your customers.
From audience research to content strategy, our team customizes each element of your campaign. We use advanced segmentation and lookalike audiences to ensure that your message is reaching the right people at the right time. Whether you're in B2B marketing, e-commerce, or another niche, we know how to craft a strategy that’s designed for success.
In our Doodles Case Study, we tailored our strategy to the brand’s specific customer demographic. The result? Increased customer engagement and a successful product launch that exceeded expectations.
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Our in-house creative team is the engine behind the attention-grabbing campaigns we’re known for. We combine creativity with data-driven insights to craft compelling messaging, stunning visuals, and interactive content that connects with your audience.
Whether it’s social media ads, motion graphics, or experiential marketing, we ensure every piece of content is optimized for the platforms it will appear on. Our approach emphasizes brand consistency, while also leaving room for innovative, out-of-the-box thinking.
Our creative work with Power Footwear involved a limited-edition sneaker campaign. Through dynamic paid social ads, we drove urgency and excitement, leading to a 35% increase in conversion rates and a complete sell-out of the collection.
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We don’t just launch campaigns and hope for the best. At Good Kids, every decision we make is backed by data. From initial audience research to the ongoing analysis of campaign performance metrics, our strategy evolves based on what’s working.
We use advanced tools to track key performance indicators (KPIs) such as engagement rates, conversion rates, and customer acquisition costs. This ensures that we make timely adjustments to optimize your campaigns for maximum impact.
By regularly conducting A/B tests and refining our strategies, we ensure that your marketing efforts are always aligned with your goals.
In our Toyota campaign, we utilized data to continuously tweak our SEO and PPC strategy, leading to increased search visibility and higher engagement rates from their targeted audience.
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With over 10 years of experience in the digital marketing space, Good Kids has consistently delivered results for clients across various industries. Whether it's B2B marketing, e-commerce, automotive, or retail, we understand the unique challenges and opportunities in each sector.
Our expertise in paid social campaigns, search engine marketing (SEM), and content strategy has helped brands like Audi, Reebok, and Proudest Pony achieve outstanding growth. Our deep understanding of industry trends and consumer behavior allows us to create campaigns that resonate and deliver results.
Our work with Audi helped them grow their brand presence through tailored PPC campaigns and targeted display ads, driving significant engagement from their affluent customer base.
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Good Kids provides end-to-end digital marketing services, ensuring that every aspect of your strategy is cohesive and aligned with your goals. From initial market research to strategy development, campaign execution, and continuous optimization, we handle it all.
Our integrated approach means you don’t need to work with multiple agencies. We are your one-stop-shop for all things digital marketing. Whether you need content creation, SEO, paid media, or social media management, we have the expertise to deliver.
In our Doodles Case Study, we took full ownership of the campaign’s execution, from creative to tracking and optimization, ensuring a seamless flow and measurable success.
What Our Clients Say
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![Headshot of Mario Moreno Sears Head of H&M Loyalty Program]()
"Working with Good Kids is a breeze. They creatively executed their vision perfectly."
Mario Moreno Sears
Head of H&M Loyalty Program -
![Photo of Kat Von D in red]()
“Good Kids are geniuses. They helped shape the exact voice we needed, and designed beautiful creatives for my brand."
Kat Von D
Entrepreneur, Style Icon -
![Logo for Big Brother and Big Sisters]()
"Good Kids have been an exceptional partner, combining innovative strategies and a deep understanding of our mission."
Amanda Coleman
Dir. of Marketing Big Brothers & Big Sisters -
![Photo of Haviah Mighty]()
"Appreciate your dedication to the process and very happy with the results. Thanks again Good Kids!"
Haviah Mighty
Juno Winner - Rap Album of the Year
Digital marketing campaigns we’re proud of
The beauty industry is crowded with look-alikes, but eco-conscious Proudest Pony refused to blend in. When ordinary brands zig with generic green claims, we helped them zag with digital firepower.
Our laser-focused strategy cut through the noise, deploying razor-sharp social media ads and paid media that targeted beauty enthusiasts who care about substance, not just sustainable packaging.
With our content strategy wizardry and social media magic, Proudest Pony didn't just make sales—they made fans. They didn't just launch products—they launched a movement that competitors are still scrambling to catch.
When Kat Von D's luxury footwear line needed to make a splash, we dove right in — literally.
Our "Dive Into the Deep End" campaign transformed her infamous red pool into a haute couture underwater fantasy, where mermaids flaunted Swoon and Coven Buckle heels in dreamlike elegance.
We didn't just showcase shoes; we created a visual obsession that fused Old Hollywood glamour with Kat's signature edge.
The result? A campaign that didn't just turn heads, it snapped necks and opened wallets.
Our Winning Formula for Digital Marketing Success
At Good Kids, our digital marketing strategy is designed to be as effective as it is efficient. We follow a structured process that ensures measurable results, optimal ROI, and continuous growth for your brand.
Here’s a quick breakdown of the steps we’ll take to do it:
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We start by understanding your brand’s unique needs, challenges, and target audience. Through in-depth market research, competitor analysis, and audience segmentation, we craft a tailored digital marketing strategy. This phase ensures we're aligned with your business objectives and gives us the insights needed for a strategic approach.
Learn more about our market research. -
With insights from the consultation, we develop a digital marketing strategy that aligns with your goals. Whether it's increasing brand visibility, improving lead generation, or driving conversions, we ensure that the strategy is data-driven and ROI-focused. Our goal is to set clear KPIs and build a plan that will effectively measure the success of each campaign.
Check out more about our digital marketing strategy development process.We consider each client’s unique needs and align the marketing channels with their business goals. Whether it’s organic reach via SEO, driving immediate traffic with PPC ads, or building long-term relationships through email campaigns, our approach integrates everything seamlessly to ensure consistency and maximize impact.
Learn more about multi-channel campaigns in our How Interactive Advertising Can Drive Sales article.
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Our in-house creative team takes your vision and brings it to life with engaging content, visuals, and messaging. From social media strategy to video marketing and graphic design, we ensure that each piece of content is tailored to resonate with your target audience. Our creative direction combines aesthetics and functionality to captivate your audience while driving action.
See examples of our motion graphics and other creative work. -
Once the strategy and creatives are ready, we execute across multiple channels to maximize reach and engagement. From PPC advertising on Google Ads and Facebook Ads to organic strategies like SEO and content marketing, we ensure your message reaches the right audience at the right time. Our multi-channel approach helps increase visibility and engagement across various platforms.
Learn more about our expertise in paid media and SEO. -
With campaigns live, we closely monitor performance in real-time, using data and analytics to track key metrics. We continuously optimize campaigns for better results, making adjustments to bidding strategies, targeting, creatives, and more. Our commitment to constant refinement ensures you get the best return on your investment.
Learn more about our campaign optimization process. -
Transparency is key. We provide detailed reports on campaign performance, ROI, and progress toward KPIs. These reports help you understand how your marketing budget is being allocated, where improvements are being made, and the results we’re achieving. Our team reviews each campaign to ensure continued growth and success.
See how we’ve helped clients achieve success in our case studies.
FAQs About Digital Strategy Services
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Good Kids uses advanced targeting strategies, keyword optimization, and continuous A/B testing to refine PPC campaigns. We focus on bidding strategies, analyzing user behavior, and adjusting ad copy to improve click-through rates (CTR) and conversions. By using retargeting and dynamic ads, we ensure your ads reach the most relevant audience at the right time, driving down costs while increasing ROI.
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We begin with a thorough market analysis and audience segmentation to understand your business, competitors, and target demographics. From there, we develop a tailored strategy that includes SEO, paid media, social media, and content marketing. Each plan is crafted to align with your specific goals, whether that’s increasing brand awareness, boosting sales, or driving leads. Regular optimization and performance tracking ensure continuous growth and improvement.
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Our in-house creative team works closely with you to develop content that speaks directly to your audience's needs and interests. We combine compelling visuals, strong messaging, and storytelling techniques to create engaging content for websites, social media, blogs, and ads. By analyzing audience insights and behavior, we craft content that not only resonates with them but encourages conversions and actions.
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Yes! Good Kids specializes in local SEO strategies that improve your visibility in search results for location-based searches. We optimize your Google My Business profile, local landing pages, and build local citations to help you rank higher in local search results. Additionally, we use geo-targeted ads and localized content to drive foot traffic and online conversions from nearby customers.
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We track a variety of metrics to measure the success of social media campaigns, including engagement rates, click-through rates, follower growth, and conversions. For e-commerce businesses, we focus on product purchases and add-to-cart actions. We also analyze customer sentiment and brand mentions to gauge how your brand is perceived. Using these insights, we optimize our strategies to ensure you're reaching and engaging your target audience effectively.
Contact us.
info@goodkids.ca
+1 888 499 6766
Toronto - New York - Los Angeles