Billboard advertising in LA remains a powerhouse marketing channel despite our digital-first era. When executed skillfully, these towering advertisements create instant brand recognition in a city where attention is the ultimate currency.

Brands are reinvesting in physical advertising as digital spaces become oversaturated. Good Kids Creative Agency breaks down why real-world marketing is making a comeback and how brands can leverage it for better engagement.

Los Angeles has long been a hotspot for car culture, blending classic nostalgia with cutting-edge innovation. Whether you're into Japanese imports, classic American muscle, exotic supercars, or the future of electric mobility, LA’s 2025 automotive events offer something for every enthusiast.

New York is home to some of the most exciting automotive trade shows and events in the industry. Whether you’re looking to network with industry leaders, showcase your brand, or experience the latest innovations in automotive technology, these events provide the perfect opportunity.

Toronto is a hub for innovation, industry, and networking, making it the perfect destination for some of the biggest trade shows in Canada. Whether you’re in the automotive, motorsports, convenience, or powersports industries, these events are a must see!

Los Angeles, a city where creativity thrives and trends are born, is set to deliver an exciting lineup of fashion events in 2025. From glamorous runway shows to star-studded celebrations, LA’s fashion scene continues to shine as a global beacon for innovation and style.

Toronto, a city that thrives on creativity and culture, is set to host a dazzling array of fashion events in 2025. From avant-garde runway shows to trade expos and sustainability summits, the city’s vibrant fashion scene has something for everyone.

New York City and fashion go together like couture and the runway—it’s a match made in sartorial heaven. Here’s everything fashion to look out for in NYC for 2025.

The TikTok ban sends shockwaves to the economy: What creators and brands must do now.

Offline marketing refers to promotional strategies that take place outside digital platforms, using traditional and physical channels to reach audiences. It includes methods like billboards, print ads, trade shows, direct mail, and TV or radio advertising.

As businesses increasingly lean on online advertising to reach their audiences, the limitations of traditional digital marketing methods are becoming obvious. Here’s why exploring alternatives is a necessity.

Marketing has always been about connecting with people where they are, but the “where” has shifted dramatically. Traditional media ruled the stage, offering brands the chance to get wide exposure. But social media brought an unprecedented level of targeting, interaction, and, let’s be honest, memes.

An event plan is the foundation of any successful gathering, providing a structured approach to organizing and executing every detail. It serves as a blueprint, guiding the entire planning process from conception to completion.

As audiences become more selective in how they consume information, relying solely on traditional advertising may no longer be enough. As these methods become less effective, brands are exploring alternative strategies to capture attention

Brand activations bring people face-to-face with your brand, creating experiences that can foster connections. Sponsorships, on the other hand, allow your brand to tap into existing platforms and audiences, boosting visibility in a more subtle yet powerful way.

While they seem similar, there are key differences between the two.

Experiential marketing creates memorable, hands-on experiences that foster deeper connections than traditional advertising methods.

Event marketing is the strategy of using live or virtual events to promote a product, service, or brand. Let’s take a closer look.

Billboards remain a powerful tool for capturing attention, but the rise of digital alternatives has sparked debate about which approach yields better results. Traditional billboards have long been the mainstay of out-of-home advertising, but digital billboards offer enhanced flexibility and real-time updates.

Today, Philadelphia billboard costs range from $1,500 to $15,000 per 4-week period, depending on location and type. Read more about digital, static, and mobile options.