The Problem

The Dodge RAM 1500 Big Horn is not your conventional truck. Designed as a rugged workhorse, its versatility and functionality cater to those who demand more than a commuter vehicle. However, showcasing a truck like the RAM 1500 poses unique challenges—it’s built for the toughest jobs and untamed terrains, not everyday suburban commutes. Good Kids faced the task of redefining how the Big Horn could be perceived, not only as a dependable work truck but as a symbol of adventure and innovation. The goal was to position it as the perfect companion for legendary detours while retaining its rugged, practical essence.

The Solution

Good Kids embraced this challenge with a bold, creative approach. Utilizing skilled photography and cutting-edge editing techniques, we captured the RAM 1500 Big Horn’s commanding presence and all-terrain readiness. Each campaign shot emphasized the vehicle's strength, versatility, and award-winning cargo experience. From its robust grille to its innovative storage solutions, every angle was carefully chosen to highlight the details that make the Big Horn a leader in its class.

We designed the campaign to resonate with both hardworking professionals and weekend adventurers, showcasing the truck in stunning environments that reflected its unparalleled capability and rugged charm. The result was a transformative portrayal of the RAM 1500 Big Horn—a truck ready to conquer anything, from the daily grind to the legendary off-road journey.