The Power of LA’s Out Of Home Advertising
Want to make a splash in the world of billboard advertising? Look no further than the car-centric City of Angels itself—Los Angeles! From the glitz and glamour of Hollywood to the bustling streets of downtown, LA offers an unmissable opportunity to showcase your brand to a diverse and engaged audience.
💰 How much does a billboard in Los Angeles cost?
🤔 What kind of billboards and advertising can you get? 📈 What ads are more effective than others?
These all depend on various factors. Don't worry, though—I'm here to guide you through the exciting world of Out Of Home advertising (OOH) in LA and help you find the perfect fit for your budget and goals that gets “OOH’s and “AHHs!” from your customers!
🌇 Types of Outdoor Advertising in LA
When it comes to outdoor advertising, billboards are just the tip of the iceberg. Los Angeles offers a plethora of options to captivate your audience and create a lasting impression:
1️⃣ Traditional OOH:
Go big or go home! Billboards, bulletins, posters, and junior posters dominate the LA landscape, allowing you to grab attention and generate buzz wherever you choose to shine.
2️⃣ Street Furniture:
Embrace the power of transit and target your audience as they navigate the city. Bus shelters, benches, street banners, and more provide strategic placement opportunities to maximize your brand's visibility.
3️⃣ Transit:
LA's extensive public transportation network, including buses and subways, presents prime advertising real estate. Consider placing ads on transit vehicles, interstate rail lines, or even rideshare vehicles for a wide-reaching impact.
4️⃣ Place-Based Media:
Get up close and personal with your audience in bustling areas where they gather. Elevators, bars, restaurants, cinemas, shopping malls, and other popular locations offer creative avenues to make your brand shine.
5️⃣ Digital Options:
📈 We Understand the LA Market
Ready to take your advertising to the next level? Digital billboards offer endless possibilities with eye-catching visuals and dynamic content. While they may come at a higher price, the wow factor and flexibility make them worth considering.
Los Angeles is a dynamic and diverse city, teeming with potential customers and vibrant communities. With a population of nearly 3.9 million and a county-wide population exceeding 10 million, your brand can truly make a splash in this bustling metropolis.
Moreover, LA's demographic diversity ensures your message reaches a wide array of people. From Hispanic and Latino communities to white, Asian, and Black populations, your OOH campaign can effectively engage with various demographics and drive impactful results.
🌟 Why advertising in Los Angeles is a power move:
Advertising in Los Angeles isn't just a shot in the dark—it's a proven strategy that yields results. In fact, spending on OOH advertising increased by 16.7% in 2021, with 79% of top advertisers increasing their investments. The effectiveness of OOH campaigns in LA has been time and again validated by real-world success stories.
Consider a luxury auto dealership that utilized digital billboards in San Francisco and Los Angeles. The campaign resulted in a 20% increase in dealership visits among those exposed to the OOH ads, showcasing the power of outdoor advertising to drive consumer action.
💡 Dominate billboards in LA:
Unlock the full potential of outdoor advertising in Los Angeles! Use Good Kids! We're a trusted partner by hundreds of businesses and brands for navigating the dynamic LA market!. We’ll secure you the best deals for your ad campaign. Our OHH inventory map and detailed campaign analytics will empower you to monitor and optimize your brand's success.
📣 Take the leap and make your mark on the LA skyline! Reach out to Good Kids today to kickstart your unforgettable OOH campaign. Together, let's turn heads, spark conversations, and make your brand the talk of the town.
Sources:
Fit Small Business. How Much Does a Billboard Cost? Pricing & Advertising Tips. https://fitsmallbusiness.com/how-much-does-billboard-advertising-cost/
Good Kids. Types of OOH. https://www.goodkids.ca/news/out-of-home-advertising
US Census Bureau. QuickFacts: Los Angeles County, California; Los Angeles city, California. https://www.census.gov/quickfacts/fact/table/losangelescountycalifornia,losangelescitycalifornia/PST045221
NPR. On LA’s Sunset Strip, A New Golden Age Of Billboards. https://www.npr.org/2018/04/21/602833949/on-las-sunset-strip-a-new-golden-age-of-billboards
Out of Home Advertising Association of America. OUT OF HOME ADVERTISING UP 16.7% IN 2021. https://oaaa.org/AboutOOH/Factsamp;Figures/AnnualQuarterlyRevenue.aspx
Out of Home Advertising Association of America. OOH DRIVES VISITS TO LUXURY AUTO DEALERSHIP. https://oaaa.org/LinkClick.aspx?fileticket=ey_uruqgQS4%3d&tabid=302&portalid=0&mid=1014