Martini & Rossi x Good Kids

The Problem

Martini & Rossi, a global leader in the aperitif market, sought to rejuvenate their brand image to appeal to a younger, trend-conscious audience without alienating their loyal customer base.

The challenge was to create a campaign that highlighted their iconic freezer packs in a way that resonated with millennials and Gen Z consumers, emphasizing convenience and lifestyle integration.

Additionally, Martini & Rossi wanted to enhance their digital presence to drive engagement and boost sales during the peak summer season.

The Solution

Good Kids developed a multifaceted campaign that seamlessly blended high-quality photography, engaging animation, and strategic digital marketing to showcase Martini & Rossi's freezer packs as an essential summer companion. Our creative direction focused on vibrant, aspirational visuals that depicted diverse, stylish individuals enjoying Martini & Rossi in various social settings, from rooftop parties to beach gatherings.

Photography: Our team captured dynamic lifestyle images that highlighted the sleek design and functionality of the freezer packs. These photos emphasized the product's portability and aesthetic appeal, making it a must-have accessory for modern, active consumers.

Animation: To add a layer of interactivity and modernity, we created animated social media content that illustrated the ease of using the freezer packs in everyday scenarios. These animations featured smooth transitions and playful elements that aligned with Martini & Rossi's sophisticated yet fun brand personality.

Digital Marketing Content: We crafted a comprehensive digital marketing strategy that included targeted social media ads, influencer partnerships, and engaging content for platforms like Instagram, TikTok, and Facebook. The content was designed to encourage user-generated content, leveraging hashtags and interactive challenges to boost organic reach and community engagement.

The Result

The Martini & Rossi campaign achieved remarkable success, driving significant brand engagement and sales growth. Key outcomes included:

• Increased Social Media Engagement: The vibrant photography and captivating animations led to a 150% increase in social media interactions, with posts receiving higher likes, shares, and comments compared to previous campaigns.

• Boosted Brand Awareness: The strategic use of influencer partnerships and targeted ads resulted in a 90% increase in brand mentions and a substantial rise in follower counts across all major social platforms.

• Sales Growth: The campaign contributed to a significant increase in freezer pack sales during the summer season, surpassing sales targets and reinforcing Martini & Rossi's presence in the competitive aperitif market.

• User-Generated Content: The interactive challenges and hashtag campaigns encouraged thousands of consumers to share their own Martini & Rossi experiences, fostering a vibrant and engaged online community