New York Wines x Good Kids
The Problem
Entering the Canadian market, New York Wines needed to stand out. Knowing the winery photography landscape was littered with bland and outdated stock images catering to an older crowd, this organization wanted a new, younger, and millennial look for several of their top wines as they began a partnership with the LCBO. The New York Wine and Grape Foundation took 7 of their best wines and selected Good Kids as their creative agency tasked with developing a scroll-stopping visual identity for their fall campaign.
Our team of product photographers envisioned a high-contrast color palette, blending playful lifestyle photography and fashion editorial.
The Result
Incredibly effective ads for incredible wines out of New York state. Increased social activity and dwell time due to strong colors and iconic markers made this social campaign an immediate success, racking up likes, shares, saves, and engagement!
Good Kids was also responsible for managing media buying, focusing ad spends targeting millennial wine drinkers, interest stacks, and various buyer personas, all within 50 km of the select LCBO locations. For 6 weeks we saw 1,000,000+ impressions and a complete sell-through in their major markets: We’ll drink to that.
🥂Cheers to clients like New York Wines for letting us tell stories like these, capturing attention & communicating ideas. This is exactly what we do best at Good Kids.
We loved telling their story
🍷
Let us tell yours!
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We loved telling their story 🍷 Let us tell yours! -
CLIENT: New York Wines
CREATIVE AGENCY: Good Kids
CREATIVE DIRECTOR: Steve Rock
PRODUCERS: Steve Rock, Claire Varty, Yes & Studio
PHOTOGRAPHY: Yes & Studio
EDITING: Steve Rock, Yes & Studio
We can help.
Contact us.
info@goodkids.ca
+1 888 499 6766
Toronto - New York - Los Angeles
Looking for Results Like This?
Contact us.
info@goodkids.ca
+1 888 499 6766
Toronto - New York - Los Angeles