Work We Love: Agency Spotlight
At Good Kids Creative, we're constantly on the lookout for exceptional brand campaigns that captivate audiences and push the boundaries of creativity. Today, we want to share three remarkable campaigns that have caught our agency's eye and captured our hearts. Get ready to be inspired by the iconic collaboration between Miller High Life and Planters®, the vibrant and inclusive world of Tinder's "It Starts with A SwipeTM" campaign, and Burger King's groundbreaking "Late Breakfast" ads. These campaigns not only challenge norms but also celebrate the power of creative genius.
A Match Made In The High Life: Miller High Life and Planters® Join Forces
Prepare to be amazed by the sheer brilliance of "A Match Made in the High Life," a collaboration between Miller High Life and Planters®. This campaign brings together two iconic brands that have been synonymous with good times and unforgettable moments. The strategic thinking behind this partnership is simply awe-inspiring.
What sets this campaign apart is its flawless execution. The limited-edition packaging featuring QR codes is pure genius. It not only engages consumers but also adds an exciting element of gamification. Who doesn't love the thrill of scanning a code and instantly entering for a chance to win epic prizes? With the opportunity to score a year's supply of Miller High Life, Planters® peanuts, and a shop-site gift card, this campaign is a surefire way to get people on board. And let's not forget those exclusive Miller High Life x Planters® brand T-shirts, the ultimate statement piece for true brand enthusiasts.
The omnipresence of the campaign is truly impressive. Miller High Life x Planters® is taking over retail displays, bars, and social media feeds. The co-branded merch collection is a stroke of branding brilliance, allowing fans to proudly showcase their love for both brands and generate buzz wherever they go. From eye-catching displays in stores to neon signs and coasters in bars, this collaboration creates an immersive experience for consumers. It's impossible to miss the seamless integration of brand identities, making this campaign an absolute triumph.
It Starts With A Swipe: Tinder Celebrates Diversity and Infinite Possibilities
Step into a vibrant and electrifying world with Tinder's "It Starts with A SwipeTM" campaign. This remarkable campaign celebrates the beauty, diversity, and infinite possibilities that Tinder offers to its diverse user base, from the hetero-normative to the sapiosexual gender fluid and everything in between.
What makes this campaign truly exceptional is its ability to challenge preconceived notions about Tinder. Recent data reveals that long-term relationships are actually the number one relationship goal for Tinder members, with an impressive 31% of Gen Z users seeking a lasting connection. Tinder has become the go-to platform for young singles looking for honesty, authenticity, diversity, and inclusion in their dating experiences.
With stunning visual storytelling, "It Starts with A SwipeTM" embraces a world of possibilities, genders, orientations, and multiculturalism. The campaign features a diverse cast and crew, reflecting Tinder's fluid and inclusive attitude. From modern-day fairy tales to relationship milestones like meeting friends or leaving a toothbrush at their place, the creative direction perfectly captures the desires and values of young daters. It's all about finding someone who makes you feel alive, experiencing comfortable silences, and connecting on a deeper level.
Mischief, the creative force behind this campaign, had an ambitious goal of not just redefining the Tinder brand but also reshaping the way we perceive dating itself. By communicating the infinite possibilities that Tinder unlocks, from one-time vibes to long-term relationships, they captured the essence of a match's transformative power. The collaboration with French hybrid photo-digital artist Pol Kurucz adds a vibrant, colorful, and visually stunning touch, creating a visual allegory for the myriad of connections Tinder enables.
Diversity and inclusion took center stage throughout the campaign's production, with a crew that represented the Tinder member base. The campaign's commitment to reflecting the real-world experiences of its users is evident in the female representation and the inclusion of BIPOC and LGBTQIA+ team members. Even the directorial duo Los Pérez, known for their exquisite attention to art direction, brought their unique style and storytelling to create a cinematic world that captures the depth and intensity of relationships formed through Tinder. It's a campaign that leaves a lasting impression.
The Most Important Meal of The Night: Burger King's Late Breakfast
Prepare to have your breakfast routines turned upside down with Burger King's "Late Breakfast" campaign. DAVID New York, the creative geniuses behind this campaign, have taken the notion of breakfast and flipped it on its head, positioning Burger King as the ultimate pit stop for party-goers and night owls.
This campaign breaks the breakfast rules and embraces a long-held tradition among night owls and party-goers. Forget about the typical morning fare—Burger King is here to make breakfast the sweetest way to end your night too. Imagine a group of festival goers or wedding guests, having pulled an all-nighter, stumbling into a Burger King and indulging in mouthwatering burgers and sandwiches as the sun starts to rise. It's the perfect blend of real-life situations and authenticity that resonates with anyone who's ever craved a late-night meal after a wild night out.
What truly sets "Late Breakfast" apart is its ability to challenge conventional advertising wisdom. We've all heard countless times that breakfast is the most important meal of the day, but what we haven't heard until now is that it can also be the best way to cap off an unforgettable night. Andre Toledo, the Chief Creative Officer at DAVID New York, hits the nail on the head when he says, "Something that naturally happens in many Burger King restaurants around the world when the sun is about to rise." The campaign taps into a universal experience and transforms it into a unique selling point for Burger King's breakfast offerings.
READ NOW: June Agency Spotlight
Let Good Kids Creative Take Your Brand to New Heights
After exploring these three remarkable brand campaigns, we hope you're feeling inspired and ready to take your own brand to new heights. At Good Kids, we're passionate about helping businesses create extraordinary campaigns that challenge norms and captivate audiences. Our team of industry leaders is experienced in developing groundbreaking strategies and executing them with precision.
If you're looking to make a powerful impact and create a lasting connection with your audience, contact Good Kids today. Let us bring our expertise and creative genius to your brand and help you achieve remarkable results. Together, we can create a campaign that will leave a lasting impression on your target audience and drive your business forward. Reach out to us today and let's embark on an exciting journey of innovation and success.
