Power Footwear

Power Footwear came to us with a problem:

The footwear market was saturated and they need an exciting new commercial to stand out to promote their Duofoam Max sneaker, and they needed it quick!

Good Kids hit the ground running to develop a strategy that beautifully showcased their advanced shock absorbing tech in the toughest environments today’s serious jogger encounters.

We took this high performance running shoe, dug deep and put it to the real test: where the rubber meets the road. Within a 30 day production window, we storyboarded, sourced locations, got permits and crewed up to shoot.

Enjoy this exciting new 30 second commercial and stills for Bata's premier sports brand.

PRODUCTION
DIRECTOR: Sasha Paskal
PHOTOGRAPHER: Dustin Snipes
PRODUCER: Louis B Del Guercio
PRODUCTION MANAGER: Lev Bugaev
EDITOR: Sasha Paskal
CREATIVE AGENCY: Good Kids
CREATIVE DIRECTOR: Steve Rock
MODELS: Craig G & Halle U: Fit Models LA
WARDROBE STYLIST: Kelsey Guba
MUA: Leah Carmichael,
Grip: Johnny Valenzuela
1st AC: Tre’len Johnston,
GIMBAL TEC: Matthew Ursitti,
SET PA: Alex Osianin