Bata Power Footwear x Good Kids

Scope of Work

The Problem

The footwear market was saturated, making it difficult for brands to stand out. To make an impact, the launch of the Duofoam Max sneaker by Bata needed an exciting, high-energy commercial that showcased its advanced shock-absorbing technology in a way that felt fresh, dynamic, and real. On top of that, the brand needed the entire production — from concept to final execution — delivered in just 30 days.

With such a tight timeline, there was no room for missteps. The challenge was clear: create a visually compelling, high-performance campaign that resonated with serious runners and made Duofoam Max impossible to ignore.

The Solution

Good Kids hit the ground running—literally. We developed a strategy that put the Duofoam Max to the test in real-world environments, showing how its shock absorption and durability performed against the toughest conditions serious joggers face every day.

Within the 30-day window, we storyboarded, sourced locations, secured permits, and built a production team to execute a fast-paced shoot. The result was a visually striking campaign that captured the grit, energy, and movement behind every stride. By blending cinematic storytelling with high-intensity action, we created a commercial that didn’t just highlight the sneaker’s features—it made viewers feel the power of every step.

The result? A standout campaign in a saturated market, one that proved that when the stakes are high, Good Kids delivers. The final commercial didn’t just highlight the sneaker’s advanced technology — it brought it to life with powerful visuals, raw energy, and a relentless sense of motion.