The Problem

Reebok needed a visually compelling way to showcase the cutting-edge design and technology of the Zig Kinetica sneaker. The challenge was twofold:

1. Bring the technical features of the sneaker to life without relying solely on traditional product photography.

2. Convey motion and energy in a way that felt authentic and seamless across multiple platforms—including e-commerce, digital advertising, in-store LED displays, and social media campaigns.

The Zig Kinetica’s energy return system and kinetic movement set it apart, but effectively communicating these performance-driven innovations to a digitally native audience required an approach that was both highly visual and technically precise.

The Solution

Good Kids took on the challenge with a meticulous, high-fidelity approach, blending 3D modeling, motion design, and cinematic rendering to create a stunning, immersive visual experience.

High-Resolution 3D Modeling & Texturing

Using state-of-the-art rendering software, we built an ultra-detailed 3D model of the Zig Kinetica, ensuring perfect accuracy in:

Material representation (that clearly shows breathable mesh, neoprene overlays, TPU reinforcements)

Precise stitching details for a hyper-realistic, tactile effect

Motion & Energy Visualization

To highlight the sneaker’s Zig Energy Shell & Floatride Fuel system, we designed dynamic sequences that demonstrated the sole’s energy return and kinetic compression in action, including:

Close-up animations showcasing midsole flex & cushioning response

Particle effects simulating energy flow through the shoe’s structure

Dynamic camera movements emphasizing ergonomic design & traction zones

Cinematic Lighting & Material Realism

We applied a cinematic lighting approach to ensure the shoe’s materials responded naturally to light, making every element of the sneaker stand out with:

Vibrant color pops enhancing its bold, street-smart design

Perfected lighting adjustments to make the sneaker feel alive and energetic

Seamless Integration for Digital Marketing & In-Store Displays

The final campaign assets were designed for multi-platform impact, including:

Short-form looping animations for Instagram, TikTok, and LED in-store screens

High-resolution still renders for Reebok’s website, e-commerce pages, and retail displays

Interactive 3D elements for augmented reality (AR) experiences and storefront activations

Through precise compositing, sharpening, and motion-driven storytelling, we crafted a visually stunning, high-energy showcase of the Zig Kinetica’s performance and design versatility. The result? A bold, kinetic campaign that seamlessly blended high-performance function with street-smart aesthetics — leaving consumers with one clear takeaway: This is a sneaker built to move.