Toyota Canada x Good Kids

The Problem

The Toyota Camry is well-known for its reliability, but it carries a reputation as a "boomer car" — a vehicle traditionally favored by drivers in their 30s and 40s. The challenge for us here at Good Kids was to reposition the Camry TRD as a sleek, sporty, and exciting option for young professionals and Gen Z drivers. To make the Camry resonate with this fast-moving audience, we needed a campaign that matched their energy: quick, engaging, and visually dynamic. The aim was to transform perceptions and show off the car's versatility in a way that felt fresh and social-media-ready.

The Solution

We created dynamic 15-second spots tailored for Toyota’s social feeds — specifically Instagram and TikTok. The videos showcased the Camry TRD’s sporty aesthetic and professional edge through high-energy editing, seamless transitions, and punchy visuals.

With a mix of tight editing, smooth motion graphics, and striking animation, we delivered content that stood out in a scroll-heavy feed. Shot within a tight timeframe, the challenge was crafting an edit that felt both impactful and digestible, while incorporating the most captivating footage we captured.

The result? Thousands of views and impressions across Toyota’s reels — proof that when you pair a powerful product with a fast-paced, platform-specific approach, you can drive a new audience to take notice.