Von D Shoes
Good Kids is thrilled to have been selected as the Agency of record for Von D Shoes; the luxury vegan footwear and accessory brand from successful celebrity entrepreneur Kat Von D.
Poolside Campaign
You may have seen the viral pictures of Kat Von D's bright red pool featured in Newsweek LA Times, TMZ, and Insider
Maybe you've wondered what it might be like to swim in it!
We're thrilled to announce our gorgeous new campaign shot entirely in Kat Von D's Los Angeles home.
Drawing inspiration from old Hollywood and haute couture, appealing to beauty & desire we created stunning portraits featuring two of our top-selling shoes. Shot by underwater photographer Andrea Hunter captures our model Alisa, who is trained and specialized in underwater posing (affectionally referred to in the industry as a mermaid) and models our Swoon and Coven Buckle shoes.
We invite you to Dive Into the Deep End.
SCOPE OF WORK
Strategy
Motion Graphics
Digital Marketing
Media Buying
Photography
Creative Direction
Motion Design
Customer Profiling
CLIENT
ADVERTISER: Von D Shoes
BRAND DIRECTOR: Kat Von D
PRODUCTION
CREATIVE AGENCY: Good Kids
CREATIVE DIRECTOR: Steve Rock
ART DIRECTOR: Alder Camile
PRODUCERS: Andrea Hunter, Paul Maxwell, Just Jash
PHOTOGRAPHY: Andrea Hunter
MODELS: Mermaid Alisa, Alina Lee & Jade Hobday
MUA: Leah Carmichael
SUNGLASSES: Valley Eyewear
MUSIC: “Protected” by Kat Von D & Peter Murphy
Shot on Canon Mark D IV w/ Sigma Photo 35mm
Want to get people talking about your brand?
Say Hello:
The Coffin Wallet Product Launch
Good Kids was trusted to design otherworldly launch campaigns for Kat’s newest venture.
Kat Von D is all things glamour with an edge so we drew inspiration from Old Hollywood and Haute Couture, appealing to amplify the strong desires to covet these truly beautiful products from Von D Shoes.
The result: a strategic digital and print campaign landing Von D Shoes right on target with iconic stills and motion assets showcasing the product in ethereal dreamscapes which have garnered 10M+ organic digital interactions with the brand, an additional 5M in paid social and rocketed annual revenues by 500% and climbing.
SCOPE OF WORK
Strategy
Motion Graphics
Digital Marketing
Media Buying
Photography
Creative Direction
Motion Design
Customer Profiling
PRODUCTION
CREATIVE AGENCY: Good Kids
CREATIVE DIRECTOR: Steve Rock
PRODUCER: Andrea Hunter & Paul Maxwell
PRODUCTION DESIGN: Andrea Hunter
PHOTOGRAPHY: Andrea Hunter
MOTION: JustJash / Josh Grafstein
STUDIO: Etheral (Toronto) Wick (Los Angeles)
MODEL: Madison Whitworth,