As audiences become more selective in how they consume information, relying solely on traditional advertising may no longer be enough. As these methods become less effective, brands are exploring alternative strategies to capture attention

While they seem similar, there are key differences between the two.

Event marketing is the strategy of using live or virtual events to promote a product, service, or brand. Let’s take a closer look.

Billboards remain a powerful tool for capturing attention, but the rise of digital alternatives has sparked debate about which approach yields better results. Traditional billboards have long been the mainstay of out-of-home advertising, but digital billboards offer enhanced flexibility and real-time updates.

In the debate between in-house marketing and hiring an agency, both options present distinct benefits and challenges. But, which of the two is the better option?

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Is AI just a phase for content marketing or is it here to stay? While there's no firm way to predict where the industry is heading, there are definitely some pros and some very serious cons of using AI in marketing.